Mads Pihl, northern lights
In practical UI, you are trying to give the user an elegant way to make choices. With film UI, I am trying to give the viewer the illusion of choice. I am trying to deliberately direct the viewers eye to whatever story point the director wants revealed at the time he wants it revealed. The job becomes more about illustration, especially in post where we can see how the interface is framed within the shot. We paint a small part of a much bigger picture, and our work needs to visually support what’s on screen so that we don’t disrupt the rhythm of the viewing experience.
Just discovered GE’s Wonderground through their wonderful promotion on Buzzfeed: 10 Things You Might Not Have Known About Los Angeles. Great content and campaign!
Wonderground by GE is a multi-platform game on iOS and the web that lets people explore cities like never before. Both online and in the real-world, this modern day treasure hunt allows players to embark on missions in New York, Boston, Chicago, Los Angeles and San Francisco, and uncover discoveries about technology, history and innovation. See what others miss with Wonderground by GE.
If you watch the above video all the way through, GE included some beautiful images from Griffith Observatory you won’t want to miss. If you like that sort of thing, panoramas of sunsets over Los Angeles, that is - you will dig the recent #griffith_instameet I participated in recently.